Dreamforce 2024: The Salesforce Event is All About “AI-Powered Innovations”

Key Points: 

• Hands-on workshops and engaging sessions led by over 70 industry experts.
• Marc Benioff, Daniela Amodei from Anthropic, and TIME’s Jessica Sibley will speak at the event.
• Live performances by Pink and Imagine Dragons at Dreamfest, and connect with peers at specialized meetups and AI innovation hubs.

San Francisco is about to get even busier this week as Salesforce’s annual Dreamforce 2024 event returns, announced as “the largest AI event in the world,” allowing attendees to quickly build their first AI agents.

As AI takes center stage, Salesforce is doubling its commitment to artificial intelligence, showcasing its latest innovations and how they’re reshaping the future of business technology.

The event highlights Salesforce’s latest AI-driven advancements, with a major focus on Agentforce, the company’s newest AI tool for transforming customer experiences.

CEO Marc Benioff emphasized that Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success.”

He added, “It integrates CRM, AI, and Agents in one seamless, unified platform, avoiding costly in-house, DIY builds that slow customers down, boosting productivity and customer satisfaction to unprecedented levels. Our vision is bold: to help customers scale their workforces and augment their employees with one billion Agentforce agents by the end of 2025. This is what AI is meant to be — humans with agents working together to drive customer success.”

This event is about uniting the Salesforce community to share knowledge and ideas. With over 30,000 in-person attendees and more than 120,000 expected to join virtually, the three-day event has over 1,200 sessions.

With over 70 AI experts leading discussions, Dreamforce 2024 is a platform for exploring AI’s future, automation, and how businesses can leverage these tools without needing deep technical expertise.

What is Dreamforce 2024?

Dreamforce has come a long way since its launch in 2003. Initially focused on customer relationship management, the annual event has since expanded to cover various topics, from AI and automation to data management and customer service.

Dreamforce 2024 event, billed as the largest AI conference in the world, with 180,000 attendees from around the globe for an immersive experience packed with learning, networking, and fun. It’s where Trailblazers—Salesforce’s vibrant network of customers, partners, and employees—come together to get training sessions and presentations from leading keynote speakers.

When and Where is Dreamforce 2024?

The 2024 Dreamforce conference is scheduled for September 17-19, in the Moscone Center in San Francisco. With three full days of discussions led by top industry leaders at one of the largest AI-focused events, Dreamforce 2024 offers a prime opportunity to expand your Salesforce network and establish meaningful connections with fellow Trailblazers.

After adapting to virtual formats during the pandemic, Dreamforce is now back in a hybrid format, offering both in-person and online experiences via the Salesforce+ streaming service. Hence, attending this AI event is now feasible.

How Much Will it Cost to Attend a Conference?

Attending Dreamforce 2024 involves a range of ticket options, each with different pricing. Here’s a breakdown of the costs and what each ticket includes:

• Early Bird Passes: $1,499
• Standard Passes: $1,999
• Last-Call Passes: $2,499

Tickets cover access to various conference elements, including breakout and theater sessions, hands-on workshops, and ‘Circles of Success’ roundtable discussions. Attendees will also have access to networking events and the welcome reception, as well as the Dreamfest concert.

What Big Names and Things are Planned for Dreamforce 2024?

This three-day Dreamforce conference will feature over 1,000 breakout sessions, 150 workshops, and numerous networking opportunities. The event will include product and industry breakouts, theater sessions, workshops, and roundtables. Attendees can also reserve spots in advance for hands-on training and certification exams.

The speaker lineup includes Salesforce CEO and Co-Founder Marc Benioff, Anthropic President and Co-Founder Daniela Amodei, and TIME CEO Jessica Sibley.

The event will also feature actors such as Kerry Washington, Matthew McConaughey, Kate Hudson, and Edward Norton, as well as public figures like Dr. Jane Goodall, Soledad O’Brien, San Francisco Mayor London N. Breed, and former House Speaker Paul Ryan.

So, Dreamforce 2024 is set to be a standout event with a variety of engaging sessions and activities. Whether you’re joining in person or via Salesforce+, here’s what you see:

Mandeep Taunk

Co-founder and Chief growth officer

As the Co-Founder and Chief Growth Officer at CodeConductor, I’m passionate about making app development accessible to everyone. I lead our strategic growth initiatives, driving revenue generation, user acquisition, and market expansion. By leveraging our AI-powered platform, we’re democratizing app development, enabling businesses and individuals to efficiently create scalable, high-quality applications.